Best practices to improve B2B Account-based conversions

Marketing teams are constantly on the lookout for the right target accounts and the salespeople are always searching for enterprise leads. Most companies, obviously, want to see MARTech i.e. numbers reflecting on the dashboards. That’s where account-based marketing backed by RevOps(Revenue Operations) comes into the picture. Myth is "Marketing automation and personalisation tools will save the costs & it's become much easier for B2B marketers." After